Not all people who want to do something for their health and fitness are only looking at membership prices when they join a gym. There is a surprising number of customers in the fitness industry who'd rather choose quality service and modern equipment over any type of bargain membership prices. In many cases, people are well willing to spend a little more money when they know what they get in return for it. Nowhere is this more evident as if we look at the gym sector here in the British capital.
Instead, focus on good customer service and quality that you can offer.
You would be surprised how poor many of those big fitness gyms in the capital are doing when it comes to this.
You don't have to compete with the large gym chains by matching their membership prices.
Did you see how many of the big so-called bargain gyms in London are still offering fun amenities such as watching TV during exercises or providing swimming pool access that included in the price? No? Me neither!
If you can offer your customers those things that make fitness exciting and fun it can only be a matter of time until word-of-mouth spreads about the quality, service and friendliness of your gym. In all likelihood, people will prefer your gym over the others even if your membership is a little bit more expensive.
Check out Gym in Hackney to learn more about what good gyms in London can offer you!